In-Depth - The Heart of Provision Shops

In today’s modern society, provision shops might have lost their edge in competitiveness against the large varieties of products sold at supermarkets and convenience stores. However, one unique aspect of provision shops still holds strong and is not lost - the close relationships that the shop owner has with her customers and the tacit understanding that the shop owner has towards her customers’ preferences.

Since provision shops are usually located in neighbourhood areas, residents living nearby will patronize the shops frequently to buy necessities at their convenience. Overtime, the owners of the provision shops will recognize the usual customers who frequent their shops.  With the frequent short conversations between them, a close bond will be formed. These close relationships established between shop owners and customers are missing in the supermarkets.

For instance, the shop owner of the provision shop we filmed is able to remember the brands of cigarettes that her customers purchase and will make friendly talk with her usual customers to stay in touch with them. The close bond is an invaluable asset and it must continue to last especially in our impersonal commercial society and future decades to come. 

By Ru Jun